NBCi agrees deal with MicroStrategy to use the Intelligent E-Business Platform to enhance customer relationships through analysis of its SNAP and XOOM.com web sites.

0 Comments | M2 Presswire, February, 2000

M2 PRESSWIRE-25 February 2000-MICROSTRATEGY: NBCi agrees deal with MicroStrategy to use the Intelligent E-Business Platform to enhance customer relationships through analysis of its SNAP and XOOM.com web sites (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:23022000 MicroStrategy, a leading worldwide provider of Intelligent E-Business software, today announced that NBC Internet has signed an agreement to utilise MicroStrategy's Intelligent E-Business Platform to conduct advanced click-stream analysis of traffic to its Snap and XOOM.com Web sites.

MicroStrategy's near-real time analysis of daily Web traffic data provides prompt feedback on how users interact with the popular information search and community Web sites. The resulting insight helps site...

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