NBCi's Snap uses Informatica to provide portal users with personalized web experience; Informatica's data-integration software to help Snap respond in real time to customer preferences with targeted marketing and promotions.

0 Comments | M2 Presswire, February, 2000

M2 PRESSWIRE-17 February 2000-INFORMATICA: NBCi's Snap uses Informatica to provide portal users with personalized web experience; Informatica's data-integration software to help Snap respond in real time to customer preferences with targeted marketing and promotions (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:15022000 PALO ALTO, Calif.

-- Informatica Corporation (NASDAQ: INFA), a leading provider of analytic solutions for e-businesses, today announced that Snap, the Internet portal service from NBC Internet, Inc. (NASDAQ: NBCI), will implement Informatica PowerCenter.e to power its online marketing, advertising and billing applications. Snap is one of many leading Internet companies relying on Informatica technology to power e-business analysis,...

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