Consumer spin-off brings Memorex closer to the customer; Memorex breaks away to focus on consumer market as Dysan concentrates on business-to-business sector.

0 Comments | M2 Presswire, February, 2000

M2 PRESSWIRE-2 February 2000-MEMOREX: Consumer spin-off brings Memorex closer to the customer; Memorex breaks away to focus on consumer market as Dysan concentrates on business-to-business sector (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:02022000 Two years after entering the IT market, Memorex is now operating as a separate company.

Memorex Products Europe will focus solely on the consumer market. Until now, the Memorex brand has been part of Memtek Products Europe. In future, Memtek will focus on the Dysan brand, which targets the professional user in the business-to-business marketplace. Memorex Products Europe is most widely known for its media and hardware products, as well as its end user support recently introduced as "Service with a Smile"....