The European CRM Market -- A new End-User Survey by Frost & Sullivan; Frost & Sullivan's latest CRM study paints picture of insufficient product maturity and overhyped applications.

0 Comments | M2 Presswire, April, 2000

M2 PRESSWIRE-26 April 2000-FROST & SULLIVAN: The European CRM Market -- A new End-User Survey by Frost & Sullivan; Frost & Sullivan's latest CRM study paints picture of insufficient product maturity and overhyped applications (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:26042000 A new end-user satisfaction survey conducted by Frost & Sullivan, the international marketing consulting company, reveals that the perception of the overall CRM (customer relationship management) market performance from a client perspective does not correspond to the hype whipped up around vendors and solutions in the marketplace.

Expectations from the marketplace have been created by vast amounts of market hype. Vendors have up until now fuelled this hype and reaped the benefits...

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