FTC staff issues guidelines on Internet advertising; Paper explores how existing consumer protection laws apply to online advertising.

0 Comments | M2 Presswire, May, 2000

M2 PRESSWIRE-4 May 2000-US FTC: FTC staff issues guidelines on Internet advertising; Paper explores how existing consumer protection laws apply to online advertising (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:03052000 The Federal Trade Commission today issued a staff working paper examining how its own consumer protection rules and guides -- many of which were developed long before "dot com" became a household phrase -- apply to advertising and sales on the Internet.

The paper, Dot Com Disclosures: Information about Online Advertising, provides guidance to businesses about how FTC law applies to online activities with a particular focus on the clarity and conspicuousness of disclosures in Internet ads. The paper also discusses how Commission rules and...