Bradford & Bingley keeps 200,000 extra customers happy in CRM project for its Demutualisation.

0 Comments | M2 Presswire, June, 2000

M2 PRESSWIRE-22 June 2000-INNOVATIVE SYSTEMS: Bradford & Bingley keeps 200,000 extra customers happy in CRM project for its Demutualisation (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:22062000 * In preparation for demutulisation and working with CRM customer data quality specialist Innovative Systems, Bradford & Bingley Group has improved the accuracy of its member database from 90 to 99.1 and saved 100 man years of effort over manual data proofing techniques.

* These improvements will ensure over 200,000 extra of the company's 2.6 million members will be correctly evaluated for their share of a windfall. Woking, England -- Innovative Systems, the CRM solutions firm specialising in customer information quality for sophisticated use, has released...

Read the rest of this article with a Free Trial at HighBeam Research.
Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:
  1. You are currently: a Guest |
  4.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)