Strategy Analytics identifies a $20b very small office cellular market; 30m VSO users key to value added service adoption.

0 Comments | M2 Presswire, August, 2000

M2 PRESSWIRE-24 August 2000-STRATEGY ANALYTICS: Strategy Analytics identifies a $20b very small office cellular market; 30m VSO users key to value added service adoption (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:24082000 Boston, MA -- 29 of US cellular subscribers are employed in Very Small Offices (VSO).

These 30M users will generate $20B in annual service revenues in 2000. VSO users represent an important subscriber segment with distinct needs, wants, desires and willingness to pay for value added wireless services. "As a category, VSO users will almost certainly be early adopters of features which will help them gain time and speed of decision making. VSO segment users have already started to displace landline telephony in both the office and...