Utility not youth characterizes U.S. mobile data market; Key youth segment underrepresented among U.S. wireless users.

0 Comments | M2 Presswire, September, 2000

M2 PRESSWIRE-26 September 2000-Jupiter Media Metrix: Utility not youth characterizes U.S. mobile data market; Key youth segment underrepresented among U.S. wireless users (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:26092000 Stockholm, Sweden -- A recent report from Jupiter Research (NASDAQ: JMXI), based on Media Metrix data, found that while the market segment of users under age 26 has driven use of text messaging in Scandinavia and data services in Japan, ownership of data-enabled phones in the U.S.

remains concentrated among business users. Only three percent of all U.S. households, and only five percent of U.S. online households, own a data-enabled cell phone, or smartphone. Findings from the study were released today at Jupiter's Global Wireless...