Strategy Analytics -- Cellular brand awareness & portfolio differentiation key to market share; Samsung most likely to challenge leaders.

0 Comments | M2 Presswire, October, 2000

M2 PRESSWIRE-31 October 2000-STRATEGY ANALYTICS: Strategy Analytics -- Cellular brand awareness & portfolio differentiation key to market share; Samsung most likely to challenge leaders (C)1994-2000 M2 COMMUNICATIONS LTD RDATE:30102000 Boston, MA -- Nokia and Motorola continue to hold leadership positions in the US handset market.

Ericsson has continued to lose ground in the US market, which has seen it slip back into 10 level where Kyocera, Samsung and Audiovox match it. "The US market is crowded and dominated by the leverage held by Verizon, Cingular, Sprint, and AT&T. These network operators are in a position to dictate terms and conditions, design cycles and feature evolution schedules to handset vendors. Penetrating and retaining strong...