AGENCY.COM's applied concepts lab introduces first pub text message trivia; Interbrew UK to use mobile trivia game to promote Heineken beer in pubs throughout the United Kingdom.

0 Comments | M2 Presswire, June, 2001

M2 PRESSWIRE-18 June 2001-AGENCY.COM: AGENCY.COM's applied concepts lab introduces first pub text message trivia; Interbrew UK to use mobile trivia game to promote Heineken beer in pubs throughout the United Kingdom (C)1994-2001 M2 COMMUNICATIONS LTD RDATE:18062001 London, UK -- AGENCY.COM, Ltd., (Nasdaq: ACOM), a leading e-business builder today announced the licensing of the first commercially released project from the Company's Applied Concepts Lab.

The project, 'Text Message Trivia,' is a mobile phone based trivia game that entertains pub-goers while promoting Heineken beer. AGENCY.COM's Applied Concepts Lab was set up to enable innovative ideas from within the company to be researched, developed, produced and then pitched to clients. The...