Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems.

0 Comments | M2 Presswire, December, 2001

M2 PRESSWIRE-19 December 2001-STRATEGY ANALYTICS: Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems (C)1994-2001 M2 COMMUNICATIONS LTD RDATE:20122001 London, England & Boston, MA -- With low brand awareness in Western Europe of 36, disappointing consumer handset satisfaction ratings, and a global market share tumbling to under 2, Philips' future in the mobile market is uncertain according to the latest Strategy Analytics report, " Western Europe Cellular Brand Awareness and Perceptions 2001." "Right now, in its largest market, Philips' market share in Western Europe stands at just 3, down significantly from 6 in 2000", notes Neil Mawston,...