Harry Potter casts a spell on XMAS online across Europe; Ernst & Young survey reveals 32% of Internet toy shoppers seek the boy wonder.

0 Comments | M2 Presswire, December, 2001

M2 PRESSWIRE-27 December 2001-ERNST & YOUNG: Harry Potter casts a spell on XMAS online across Europe; Ernst & Young survey reveals 32 of Internet toy shoppers seek the boy wonder (C)1994-2001 M2 COMMUNICATIONS LTD RDATE:27122001 London -- Online retail survey confirms the bespectacled wizard attracted a magical 32 of online toy enquiries in the UK during the Christmas shopping period.

In the four weeks up to Christmas Eve 2001, the Ernst & Young and Kelkoo brandometer which tracks enquiries on the price comparison website, measured 18,500 requests for information on leading brands of toys from potential purchasers and 43,000 requests for more details on the most popular video games. Leading brands of toys Nearly 6,000 or 32 were for Harry...

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