Synergy is key to strategic partnering and alliances in European software market, says IDC.

0 Comments | M2 Presswire, January, 2002

M2 PRESSWIRE-25 January 2002-IDC: Synergy is key to strategic partnering and alliances in European software market, says IDC (C)1994-2002 M2 COMMUNICATIONS LTD RDATE:25012002 AMSTERDAM -- Given the number of partnerships that never went much beyond the press release in recent times, the term "strategic alliance" was becoming meaningless.

However, top software vendors are breathing new life into their significant alliances with a focus on unique value propositions and truly strategic synergies. IDC research shows that strategic alliances are not about geography, but about partners that can create solutions and form a market. IDC has also found that top software vendors recognize the value of forging customer relationships long before technology...