Aberdeen study identifies European success stories in CRM; "What works?" report shows CRM returning real benefits to customers across industries.

0 Comments | M2 Presswire, February, 2002

M2 PRESSWIRE-25 February 2002-Aberdeen Group: Aberdeen study identifies European success stories in CRM; "What works?" report shows CRM returning real benefits to customers across industries (C)1994-2002 M2 COMMUNICATIONS LTD RDATE:25022002 LONDON, UK -- Aberdeen Group, a leading IT market analysis and positioning services firm, today identified Europe`s most successful Customer Relationship Management (CRM) projects in its latest "What Works?" Report.

The best practice report, "What Works in Europe: Success Stories in Customer Relationship Management", provides 12 in-depth case studies of Europe`s most successful CRM implementations. "We asked, "What works in the real world and why?" because we wanted to show that CRM is a powerful tool if...