Abbey National saved GBP400,000 in direct marketing spend in 2001.

0 Comments | M2 Presswire, February, 2002

M2 PRESSWIRE-25 February 2002-INNOVATIVE SYSTEMS: Abbey National saved GBP400,000 in direct marketing spend in 2001 (C)1994-2002 M2 COMMUNICATIONS LTD RDATE:25022002 * Abbey National with the help of customer linking software from Innovative Systems Incorporated has saved GBP400,000 in direct marketing spend in 2001 * Innovative Systems Incorporated helps Abbey National strive for a single view of its customers to support more communication channels including secure eBanking Woking Surrey -- Innovative Systems Incorporated (Innovative), the CRM solutions firm specialising in customer information quality for sophisticated use, today announced how it has saved Abbey National GBP400,000 in direct marketing spend as part of a wider CRM drive.

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