Newly launched American Airlines web site features ATG Online CRM offering.

M2 Presswire, May, 2002

M2 PRESSWIRE-16 May 2002-American Airlines: Newly launched American Airlines web site features ATG Online CRM offering (C)1994-2002 M2 COMMUNICATIONS LTD RDATE:05152002 FORT WORTH, Texas and CAMBRIDGE, Mass. -- American Airlines announced the successful redesign of its Web site, AA.com, which features Art Technology Group's (ATGs) Online CRM offering.

The new design has expanded AA.coms personalization options, as well as enhanced the sites publishing and marketing capabilities. "We recently launched the new and improved AA.com, and we are extremely pleased with the flexibility of ATGs Relationship Management platform," said Scott Hyden, managing director of interactive marketing for American. "As the world's largest airline, we have a large number...