BBC Broadcast nets BBCi's search engine campaign.

0 Comments | M2 Presswire, May, 2002

M2 PRESSWIRE-3 May 2002-BBC Broadcast: BBC Broadcast nets BBCi's search engine campaign (C)1994-2002 M2 COMMUNICATIONS LTD RDATE:05032002 BBCi launches its new world wide web search engine with a cross-media campaign aimed at stopping `net rage`. The on-air promotions, produced by BBC Broadcast, will air on TV and radio next week (w/c 6 May) alongside print executions in specialist consumer titles.

The aim of the BBCi `The search is over` campaign is to drive awareness and trial of BBCi Search among under 35s. The two witty TV executions present a frustrated internet user venting their anger on their PC. Jenny Beckman, Marketing Manager for BBCi, commented on the launch promotion: "BBCi Search has been designed to make it easier for users to find...