Gearing up for 2002 World Cup, Sportsetail kicks off e-commerce web site built on Microsoft Commerce Server; The official online merchandiser for England's Football Association, Sportsetail looks to commerce server and BizTalk server to reduce costs and maximise revenues.

0 Comments | M2 Presswire, June, 2002

RDATE:06282002 London, UK -- Microsoft Ltd. today announced that Sportsetail Limited, the company that runs the official merchandising operation for England's Football Association (FA), the national governing body for soccer, chose Microsoft(r) Commerce Server as the e-business platform for the FA's official online store, england-direct.com.

Expecting increasing demand for official England soccer merchandise during the months leading up to and during the 2002 FIFA World Cup soccer tournament, Sportsetail needed to rapidly deploy an improved e-commerce solution to handle the increased traffic on england-direct.com. Snow Valley, a London-based software integration company, was tasked to develop and manage the solution. "When Sportsetail asked us to...