Bluestreak acquires leading provider of referral marketing programs Takira, Inc.; Bluestreak continues to expand its range of online marketing services.

0 Comments | M2 Presswire, July, 2002

RDATE:07022002 Bluestreak, a leading online marketing technology company, today announced it has acquired Takira, Inc., the leading provider of referral marketing solutions and strategies for online customer acquisition and retention. The acquisition strengthens Bluestreak`s online marketing solutions in Europeand the USby adding an important integrated digital marketing service to its extensive portfolio of marketing services and further expands the company`s customer base.

Financial terms of the acquisition were not disclosed. Takira was started in 1999 to help clients develop and implement integrated marketing programs. The company offers its clients both strategic and implementation services to effectively launch referral, sweepstakes,...