Content providers to blame for lack of Danish success with micro payments, says IDC.

0 Comments | M2 Presswire, November, 2002

M2 PRESSWIRE-20 November 2002-IDC: Content providers to blame for lack of Danish success with micro payments, says IDC (C)1994-2002 M2 COMMUNICATIONS LTD RDATE:11202002 Copenhagen -- There are several factors contributing to the success or failure of various micro payment schemes, and, more importantly, the schemes will have to offer additional benefits beyond existing payment systems.

While Denmark has one of the highest household Internet penetration rates in the world, consumers are actually somewhat reluctant when it comes to buying products online. According to IDC's Internet Commerce Market Model (ICMM), there are 2.3 million home Internet users in Denmark, with 57 of the population accessing the Internet from their home every month. In...