Delta Air Lines announces new low-fare subsidiary; Strategy strengthens Delta's portfolio of services; New service appeals to price-driven travelers.

0 Comments | M2 Presswire, November, 2002

M2 PRESSWIRE-20 November 2002-DELTA AIR LINES: Delta Air Lines announces new low-fare subsidiary; Strategy strengthens Delta's portfolio of services; New service appeals to price-driven travelers (C)1994-2002 M2 COMMUNICATIONS LTD RDATE:11202002 ATLANTA -- Delta Air Lines (NYSE:DAL) today announced that it will create a new low-fare subsidiary designed to appeal to the growing number of price-driven travelers.

The main features include: * Separate subsidiary. As a wholly-owned subsidiary of the company, the new operation of 36 Boeing 757 jets will launch in 2003 to compete head-to-head with other carriers in the low-fare market segment and to strengthen Delta's current portfolio of businesses. The new subsidiary expects that most one-way fares to...