KANA's customer-centric eCRM solutions enable companies to target the end user and increase sales for resellers; Companies such as TaylorMade-adidas Golf and H-P increase ROI from resellers with KANA marketing.

0 Comments | M2 Presswire, December, 2002

M2 PRESSWIRE-5 December 2002-KANA: KANA's customer-centric eCRM solutions enable companies to target the end user and increase sales for resellers; Companies such as TaylorMade-adidas Golf and H-P increase ROI from resellers with KANA marketing(C)1994-2002 M2 COMMUNICATIONS LTD RDATE:12052002 Marlow, Bucks -- KANA* (NASDAQ: KANA), a leading provider of customer-centric eCRM solutions, today announced that many of its customers using an indirect sales channel are seeing tremendous value from KANA MarketingTM software.

Companies such as TaylorMade-adidas Golf and Hewlett-Packard are experiencing significant return on investment by targeting the end user through specific marketing initiatives and filtering information acquired directly to retailers that can...