Furniture Direct misled consumers in "Store Cost Plus $1" campaign.

0 Comments | M2 Presswire, February, 2003

M2 PRESSWIRE-20 February 2003-ACCC: Furniture Direct misled consumers in "Store Cost Plus $1" campaign(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:02202003 The Federal Court, Brisbane, has found that a furniture retail company trading as Furniture Direct and its director, Mr Monty Khoury, engaged in false, misleading and deceptive conduct over a 'Store Cost Plus $1' advertising campaign in and around Brisbane.

The ACCC had alleged that Redmond Holdings Pty Ltd, formerly known as Furniture Direct Pty Ltd, conducted an advertising campaign between about February and April 2001 which promoted the sale of furniture at its stores at 'Store Cost Plus $1'. The promotion was also conducted for its Lawnton store, owned by Toowoomba Furniture & Electrical Pty Ltd,...