Merck selects Dendrite's field sales channel management application; PDA-driven SFA application custom-designed for in-house sales management system.

0 Comments | M2 Presswire, February, 2003

M2 PRESSWIRE-19 February 2003-DENDRITE: Merck selects Dendrite's field sales channel management application; PDA-driven SFA application custom-designed for in-house sales management system(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:02192003 London -- Dendrite International, Inc. (NASDAQ: DRTE) has announced that it has signed a comprehensive software and maintenance service contract with Merck & Co., Inc., under which the pharmaceutical company will begin full deployment of a handheld field sales channel management application custom-designed and programmed by Dendrite for its entire U.S.

sales force. Dendrite's fourth quarter earnings call on January 29 included an anonymous discussion of this agreement. "Our partnership with Merck is the result of more...