Levi's Europe repositions its digital marketing.

0 Comments | M2 Presswire, March, 2003

M2 PRESSWIRE-6 March 2003-Levi Strauss: Levi's Europe repositions its digital marketing(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:03062003 Going back to its roots of pioneering innovation and true to its 130-year heritage, the Levi's brand in Europe has developed a new digital marketing strategy to communicate its innovation to its target audience, reinforcing the appeal of the brand among young people.

Digital marketing is an integral part of Levi's Europe's brand communication and it has taken a radical approach to engage Levi's brand target audience via brand experience. The digital presence of Levi's Europe aims to express the core spirit of the Levi's brand, focusing on product and communication innovation as well as emphasizing the visual identity of...