Haygarth appointed to build new eCRM programme for BBC Haymarket.

0 Comments | M2 Presswire, March, 2003

M2 PRESSWIRE-28 March 2003-Haygarth Group: Haygarth appointed to build new eCRM programme for BBC Haymarket(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:03282003 Haygarth`s digital arm has been appointed to consult on the internet strategy and eCRM activity for the 2003 BBC Good Homes Show and BBC Gardener`s World Live.

Show tickets sold via the Internet have experienced huge growth in the last two years and 2001 marked the launch of a dedicated show website, along with basic viral marketing activity. This was just the 'tip of the iceberg' and the new three-year strategy will see the development an eCRMprogrammeto build a database of potential visitors with the end result of selling incremental advance tickets to the show. With clever targeting, tracking,...