H&R Block increases tax service conversion rate with WebTrends outsourced web analytics service; WebTrends outsourced services helps H&R Block make actionable decisions to increase conversion.

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M2 PRESSWIRE-15 April 2003-NETIQ: H&R Block increases tax service conversion rate with WebTrends outsourced web analytics service; WebTrends outsourced services helps H&R Block make actionable decisions to increase conversion(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:04152003 NetIQ, a leading provider of Systems & Security Management and Web Analytics solutions, announced that H&R Block, one of the world's leading financial service providers, used WebTrends* outsourced services to help increase its visitor-to-tax client conversion this year.

H&R Block was able to optimise its Web site and online tax programs to give clients quicker and easier access to tax information while increasing revenues and employee productivity. Information gleaned from the...