Broadband users say lower prices could make them switch; User behavior, interests and spending habits revealed at NCTA.

0 Comments | M2 Presswire, May, 2003

M2 PRESSWIRE-29 May 2003-STRATEGY ANALYTICS: Broadband users say lower prices could make them switch; User behavior, interests and spending habits revealed at NCTA(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:05292003 Boston, MA - A new Strategy Analytics survey of broadband Internet subscribers finds that two-thirds say they would consider switching their service to a company offering lower prices.

According to the survey, which was conducted with 525 U.S. broadband households earlier this month, 68 percent of respondents said they would be very or somewhat likely to switch providers if another company were to offer the same service at 10-15 percent less than what they currently pay. "This data suggests that the price cuts recently announced by DSL...