Delta Air Lines invites Atlanta travelers to spend more time at home in new advertising campaign.

0 Comments | M2 Presswire, May, 2003

M2 PRESSWIRE-12 May 2003-DELTA AIR LINES: Delta Air Lines invites Atlanta travelers to spend more time at home in new advertising campaign(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:05122003 ATLANTA -- Delta Air Lines (NYSE: DAL) has unveiled a new advertising campaign promoting the unmatched flight schedule it offers customers from its Atlanta hub.

An evolution of the campaign unveiled last November to address a top customer demand--flight frequency--the new effort by Leo Burnett USA will include television, radio, print and outdoor advertising. The latest television and radio spots feature the line "Home. You'll Get Used to It." The campaign highlights the fact that Delta offers more flights to and from Atlanta than any other airline, allowing business...