Bango Fingerprint matches sophistication of the PC world to deliver personalised mobile services.

M2 Presswire, May, 2003

M2 PRESSWIRE-7 May 2003-Bango.net: Bango Fingerprint matches sophistication of the PC world to deliver personalised mobile services(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:05072003 Content providers can now deliver personalised revenue generating services to mobile phone users thanks to the Bango Fingerprint launched today by Bango.net.

The Bango Fingerprint provides a way to uniquely identify mobile users visiting a mobile site. Content providers can improve the user experience by recognising returning users and providing them more relevant content or services. The unique identity can be used to authenticate users and maintain important facilities such as shopping baskets. "The addition of cookies to Web browsers enabled sites to provide better user...