DoD launches advertising campaign to reconnect Americans to the military.

0 Comments | M2 Presswire, June, 2003

M2 PRESSWIRE-25 June 2003-US DOD: DoD launches advertising campaign to reconnect Americans to the military(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:06242003 Under Secretary of Defense for Personnel and Readiness David S.C. Chu today announced the launch of a new advertising campaign designed to strengthen the personal bond between adult Americans and their military.

The campaign links the values learned through military service to success in life. The overarching goal of the initiative is to encourage adults to be more inclined to advocate military service to the young people in their lives. Print advertisements, running in national magazines later this week and throughout the summer, feature veterans from the various military branches. Each ad focuses on...