Catch me if you can -- Phone still more popular than internet-based customer service, Teleconomy survey shows; 60% of people still prefer phone for customer service; Organisations taking a `one size fits all` approach to customer service.

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M2 PRESSWIRE-10 June 2003-CABLE & WIRELESS: Catch me if you can -- Phone still more popular than internet-based customer service, Teleconomy survey shows; 60 of people still prefer phone for customer service; Organisations taking a `one size fits all` approach to customer service(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:06102003 The major investments that organisations have made in web and email customer services in the last five years have so far failed to improve customer satisfaction, largely because they are not tailoring their customer service strategies closely enough to consumer needs.

This is the conclusion of a new survey of 2,000 consumers in the UK. Although 34 of queries are now made via web and email channels, the telephone remains the most...