High-profile image campaigns pay off in the UK mobile phone market; Vodafone and Orange continue to lead in mobile phone satisfaction.

0 Comments | M2 Presswire, June, 2003

M2 PRESSWIRE-2 June 2003-JD Power and Associates: High-profile image campaigns pay off in the UK mobile phone market; Vodafone and Orange continue to lead in mobile phone satisfaction(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:06022003 LONDON-In a year characterised by rebranding and aggressive media campaigns in the mobile phone market, Orange, Vodafone, O2 and T-Mobile have all successfully improved their brand image, according to the J.D.

Power and Associates 2003 UK Mobile Telephone Customer Satisfaction StudySM released today. The study finds that O2 improved its image among pre-pay mobile phone customers by 16 index points, Vodafone by 14 points, Orange by 13 points and T-Mobile by 7 points. "It was clearly a good year for the mobile telecom...