Pan European operators still failing to implement coherent mobile data strategies.

0 Comments | M2 Presswire, September, 2003

M2 PRESSWIRE-23 September 2003-Baskerville: Pan European operators still failing to implement coherent mobile data strategies(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:09232003 London: Pan-European mobile operators are still struggling to implement coherent, cross-national mobile data strategies, despite being several years into their mobile data activities, according to a new Executive Briefing from Baskerville, Operator Strategies for Messaging and Mobile Data: Profiles of Vodafone, Telefonica, Organge and O2.

As the mobile data revolution gathers pace*, European mobile operators find themselves in unfamiliar territory. They were taken by surprise by SMS and made a near-complete mess of the introduction of WAP. After fumbling through periods of walled...