BASF expands on its leading position in the hair care market; Luviset Clear sets completely new standards for clear hair gels; Luviquat UltraCare outperforms existing market standards for shampoos and shower gels.

0 Comments | M2 Presswire, December, 2003

M2 PRESSWIRE-18 December 2003-BASF: BASF expands on its leading position in the hair care market; Luviset Clear sets completely new standards for clear hair gels; Luviquat UltraCare outperforms existing market standards for shampoos and shower gels(C)1994-2003 M2 COMMUNICATIONS LTD RDATE:12182003 Hair gels are easy to use and can be used in all sorts of ways, so theyre not just a must-have for trendy hairstyles.

Polls have shown that for many people, individual styling is one of the most important ways of expressing their personality. BASF has responded to this need and has launched Luviset Clear: an innovative styling polymer for clear hair gels that offers unrivaled properties. As well as providing a very strong hold, even in humid environments, Luviset...