Delta Air Lines launches SkyMiles gift card; Delta first in the industry to offer mileage gift card.

0 Comments | M2 Presswire, February, 2004

M2 PRESSWIRE-24 February 2004-DELTA AIR LINES: Delta Air Lines launches SkyMiles gift card; Delta first in the industry to offer mileage gift card(C)1994-2004 M2 COMMUNICATIONS LTD RDATE:02232004 ATLANTA: Delta Air Lines (NYSE: DAL) is now offering gift cards, in various denominations of SkyMiles Program miles, at all Atlanta-area city ticket offices.

SkyMiles Program gift cards will be available year-round and will be sold in additional retail outlets later this year. "Miles are an exciting gift for all occasions including holidays, birthdays, graduations and anniversaries," said Christine Pierce, Delta's director of Partnership Marketing. "We're proud to be the first airline to sell mileage gift cards, and we look forward to expanding the program to...