Tech marketing budgets projected to increase 2.1% in the first 6 months of 2004, says IDC CMO Advisory.

0 Comments | M2 Presswire, March, 2004

M2 PRESSWIRE-18 March 2004-IDC: Tech marketing budgets projected to increase 2.1 in the first 6 months of 2004, says IDC CMO Advisory(C)1994-2004 M2 COMMUNICATIONS LTD RDATE:03182004 LONDON. UK - The IDC CMO Advisory Service projects IT vendor marketing budgets to increase by an average of 2.1 across the industry during the first six months of 2004.

This indicates a turn-around in marketing spending relative to the average 1.7 decrease from 2002 to 2003 per IDC's 2003 CMO research. Based on IDC's new 2004 CMO Tech Marketing Barometer survey, 49 of respondents indicate that they intend to increase their overall marketing budget during the first six months of 2004 relative to the prior six months. This marks a significant increase from IDC's 2003 marketing...