Channel 4 accepts new airtime system saves GBP3m annually for new content.

M2 PRESSWIRE-8 March 2004-NIIT: Channel 4 accepts new airtime system saves GBP3m annually for new content(C)1994-2004 M2 COMMUNICATIONS LTD RDATE:03082004 Today marked the acceptance of Channel 4`s new `Stellar` airtime sales system. The Channel says that the system has saved around GBP3m each year, with savings being ploughed back into the programme budget.

The system, which has been operational since August 2003 and has just completed its warranty period, was developed in partnership with NIIT, a leading IT solutions company. NIIT have begun work on further developments ...

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