Reinventing business models will drive IT spending in the Western European CPG industry, says IDC.

0 Comments | M2 Presswire, March, 2004

M2 PRESSWIRE-10 March 2004-IDC: Reinventing business models will drive IT spending in the Western European CPG industry, says IDC(C)1994-2004 M2 COMMUNICATIONS LTD RDATE:03102004 MILAN - According to a new IDC study, in 2004 Western European consumer packaged goods (CPG) manufacturers are focusing on key IT initiatives to be able to address an increasingly challenging market environment.

"External pressures are forcing CPG manufacturers to fundamentally rethink business and IT strategies in 2004. IT vendors should be positioning themselves to participate in major industry initiatives taking place across Europe, to demonstrate understanding of industry needs while at the same time the technological ability to meet them," said Jennifer Thomson, program...