Delta Air Lines and Columbia House announce marketing partnership; SkyMiles program members earn 3,000 miles with DVD club purchases.

M2 Presswire, April, 2004

M2 PRESSWIRE-28 April 2004-DELTA AIR LINES: Delta Air Lines and Columbia House announce marketing partnership; SkyMiles program members earn 3,000 miles with DVD club purchases(C)1994-2004 M2 COMMUNICATIONS LTD RDATE:04272004 ATLANTA: Delta Air Lines (NYSE: DAL) today announced that SkyMiles program members may now earn 3,000 bonus miles when enrolling in and purchasing DVDs from the Columbia House^ DVD Club.

The Columbia House Company is one of the worlds largest direct marketers of DVDs, videos and music home entertainment products. We expect our partnership with Columbia House to be popular since our on-the-go members can now earn miles while ordering DVDs for themselves or as a gift online or via the telephone, said Christine Pierce, Deltas director...