William Hill launches television channel with DITG.

0 Comments | M2 Presswire, May, 2004

M2 PRESSWIRE-20 May 2004-Digital Interactive Television Group: William Hill launches television channel with DITG(C)1994-2004 M2 COMMUNICATIONS LTD RDATE:05202004 William Hill PLC has signed an agreement with the Digital Interactive Television Group Limited (DITG) that will see it broadcast a branded television channel on the Sky digital platform.

The channel is scheduled to launch in late 2004. Using DITG`s unique broadcast and technology services William Hill customers will be able to place bets and play games directly via their television sets, initially on Fixed Odds Betting Terminals (FOBT)-style betting formats. The new service will also show `live` sports events and provide editorial sports content. This initiative gives William Hill access to...