The new generation of hair gels; Ultra strong, brilliant and non-sticky -- the BASF polymer Luviset Clear gives hairstyles fabulous hold; Strong hold without stickiness: the new generation of hair gels.

0 Comments | M2 Presswire, June, 2004

M2 PRESSWIRE-18 June 2004-BASF: The new generation of hair gels; Ultra strong, brilliant and non-sticky -- the BASF polymer Luviset Clear gives hairstyles fabulous hold; Strong hold without stickiness: the new generation of hair gels(C)1994-2004 M2 COMMUNICATIONS LTD RDATE:06182004 The hair on peoples heads is important to them: it is an expression of beauty and individuality but also creates a sense of belonging to a particular culture or group.

Hair is a part of one's personal identity. That infuriating curl, that obstinate strand dangling down over the forehead if your hair won't stay in place, it can really spoil your mood. Throughout history, man has dreamed up all kind of ingenious solutions to these problems. While former generations had to resort to...