'Coca-Cola' set to launch major new music initiative; 'Coca-Cola' partners with Shazam to offer music recognition across the UK; 300,000 ringtones or music downloads to be given away through 'Coke Text, Tag, Win' promotion; More than 275 million promotional 'Coke' products.

0 Comments | M2 Presswire, May, 2005

M2 PRESSWIRE-17 May 2005-Shazam Entertainment: 'Coca-Cola' set to launch major new music initiative; 'Coca-Cola' partners with Shazam to offer music recognition across the UK; 300,000 ringtones or music downloads to be given away through 'Coke Text, Tag, Win' promotion; More than 275 million promotional 'Coke' products(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:17052005 'Coca-Cola' today announced a partnership with Shazam Entertainment to deliver a mass-market mobile music promotion across 'Coke' and 'Diet Coke'.

The promotion recognises the new trend in the way consumers access music, via a mobile device, both by offering ringtones as well as music downloads as daily prizes, and by offering a mobile music identifying service that acts as a shortcut for...

Read the rest of this article with a Free Trial at HighBeam Research.
Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:
  1. You are currently: a Guest |
  4.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)