Abacus extends operations to New Zealand; Home shopping market growing in Australia and New Zealand.

0 Comments | M2 Presswire, May, 2005

M2 PRESSWIRE-9 May 2005-Abacus: Abacus extends operations to New Zealand; Home shopping market growing in Australia and New Zealand(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:09052005 London - Abacus, a division of DoubleClick Inc., a leading data and research provider to the direct marketing industry, announced today that it has expanded its business operations in Australasia with the introduction of the Abacus Alliance in New Zealand and the recruitment of 15 new members.

New Zealand is the seventh country in which the Abacus Alliance concept has been launched, and it expands the Alliance business operations in the region following the successful launch in May 2004 of Abacus Australia. Direct marketing organisations who become members of the Abacus...