Gambling and games to drive mobile entertainment growth - from $17.6bn this year to $59bn by 2009.

0 Comments | M2 Presswire, May, 2005

M2 PRESSWIRE-5 May 2005-Juniper Research: Gambling and games to drive mobile entertainment growth - from $17.6bn this year to $59bn by 2009(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:05052005 Hampshire UK - A rapid expansion in mobile content, allied to a sharp increase in 2.5G and 3G handset adoption, will combine to deliver global mobile entertainment revenues of more than US$59 billion by 2009, according to a new report from Juniper Research.

But while adult content - frequently heralded as mobile's "killer app" - will generate healthy revenues of nearly US$2.2 billion by the end of the decade, the key drivers of mobile content are expected to be gambling and games, with their respective markets worth US$19.3 billion and US$18.5 billion respectively by...