WebTrends advises sites to move to first-party cookies based on four-fold increase in third-party cookie rejection rates; Web analytics leader unveils accuracy best practices on top of industry's only first-party cookie support for both software and hosted web analytics.

0 Comments | M2 Presswire, May, 2005

M2 PRESSWIRE-24 May 2005-WebTrends: WebTrends advises sites to move to first-party cookies based on four-fold increase in third-party cookie rejection rates; Web analytics leader unveils accuracy best practices on top of industry's only first-party cookie support for both software and hosted web analytics(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:24052005 London - WebTrends Inc., the global web analytics market share leader, today unveiled results of research it conducted on the increase of Internet users blocking third-party cookies.

Commonly used by hosted web analytics services, third-party cookies track a site's unique visitors and their responses to marketing campaigns and web site promotions. In addition to the research, WebTrends has issued best...

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