Huggies and Pull-Ups brands announce collaboration with PBS KIDS Sprout; New Preschool channel allows K-C brands to interact with parents through use of digital, online and video-on-demand technologies.

0 Comments | M2 Presswire, September, 2005

M2 PRESSWIRE-29 September 2005-KIMBERLY-CLARK: Huggies and Pull-Ups brands announce collaboration with PBS KIDS Sprout; New Preschool channel allows K-C brands to interact with parents through use of digital, online and video-on-demand technologies(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:28092005 Dallas, TX - Kimberly-Clark Corporation's (NYSE: KMB) Huggies and Pull-Ups brands announced today a collaboration with PBS KIDS Sprout, a partnership between Comcast Corporation (Nasdaq: CMCSA, CMCSK), PBS (Public Broadcasting Service), Sesame Workshop and HIT Entertainment.

Sprout's ability to interact with parents and children through emerging digital, online and video-on-demand (VOD) channels enables K-C to gain valuable consumer insights. "We are excited to...