IAB internet ad revenue report misses mark.

0 Comments | M2 Presswire, October, 2005

M2 PRESSWIRE-28 October 2005-Axcess News: IAB internet ad revenue report misses mark(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:28102005 New York - The Internet Advertising Bureau (IAB) released figures Thursday claiming Internet advertising revenue in the U.S. hit $5.8 billion in the first six months of this year.

But do IAB figures accurately portray the market? According Borrell & Associates there's more to it. According to IAB's report, Internet advertising revenues (U.S.) for the first six months of 2005 were approximately $5.8 billion, a new record and a 26 increase over the first half of 2004. Internet advertising revenue totaled $2.985 billion, just shy of $3 billion for the second quarter of 2005, representing a 26 increase over same period 2004. Q2...