BBC Broadcast brands new VoD service.

0 Comments | M2 Presswire, October, 2005

M2 PRESSWIRE-7 October 2005-BBC Broadcast: BBC Broadcast brands new VoD service(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:11102005 BBC Broadcast has created idents for a new barker channel provided by Belgacom TV that will showcase movies available through the Belgacom TV platform. The movies will be available on a pay per view basis to Belgacom TV subscribers when the service launches later this year.

The new branding for the video on demand service will include a `leader' ident that gives the channel a clear identity and illustrates its focus on family and fun. The branding package also includes five genre idents that signal to viewers the type of movies trailer coming up. BBC Broadcast Creative Director, Steven Aspinall, explains: "When we created the...