US sends UK ten times as much B2B mail.

0 Comments | M2 Presswire, November, 2005

M2 PRESSWIRE-16 November 2005-Mardev: US sends UK ten times as much B2B mail(C)1994-2005 M2 COMMUNICATIONS LTD RDATE:16112005 A study by leading business information specialist, Mardev, based on annual sales figures of data from the company's UK and US offices, suggests that the volume of B2B direct mail from US companies to UK companies is ten times the volume of mail in the opposite direction.

Says Nick Martin, general manager, Mardev: "US companies are very good at exporting goods and services to the UK, but British based firms often seem more reluctant. US marketing campaigns seem insurmountable to most UK exporters with anything less than the largest budgets, but they shouldn't be. We have everything they could possibly require to help them target...